Made in China Quality or Branding Deficit?

October 02, 2013

TIO Agency’s Annabel Kelly recently contributed to this post on the lack of trust in Chinese food products for Given the myriad of recent food poisoning scares at home* is faith in American over Chinese products down to a real difference in quality or simply a case of better branding?  TIO thinks the latter.

* 33 dead after consuming listeria tainted cantaloupes from a farm in Colorado; nearly 200 people suffering from E. coli after eating spinach from Californian process plant; and the recall of nearly 4,000 American made peanut butter products due to possible salmonella poisoning to name a few.