TIO Agency’s Annabel Kelly’s most recent contribution to marketing blog whymomsrule.com profiles Stew Leonard’s, the unique Connecticut-based grocery store. The article outlines what it takes to be a truly mom (and dad) friendly brand.
We learn that brand values need to come from within the organization and its people in order for them to be authentically conveyed to stakeholders and customers; not just something some consultants came up with in order to fill the “About us” page.
Read it here.
Image above via whymomsrule.com shows cloud of words used by parents to describe grocery shopping with young children.Tweet