Mom 2.0 Summit 2015

m2s-im-speaking-2015

Delighted to announce that TIO’s Annabel Kelly has been invited to speak at next year’s Mom 2:0 Summit, the premier event for mom bloggers and the brands that target them.  Annabel will be sharing her perspective on conducting a robust (and cost effective) survey or poll to develop engaging content.

Cannes or Mannes?

whymomsrule’s Hollie Rapello and TIO’s Annabel Kelly provide an update on female representation on Cannes’ juries for 2014

Made in China Quality or Branding Deficit?

TIO Agency’s Annabel Kelly recently contributed to this post on the lack of trust in Chinese food products for whymomsrule.com. Given the myriad of recent food poisoning scares at home* is faith in American over Chinese products down to a real difference in quality or simply a case of better branding?  TIO thinks the latter.

* 33 dead after consuming listeria tainted cantaloupes from a farm in Colorado; nearly 200 people suffering from E. coli after eating spinach from Californian process plant; and the recall of nearly 4,000 American made peanut butter products due to possible salmonella poisoning to name a few.