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Digital Campaign

Volvo & Visit Sweden: Car + Vacation

After having implemented successful campaigns annually since 2009 TIO was asked to refresh the concept for 2013.

CarPlusVacation.com is a campaign co-sponsored by Volvo Cars, VisitSweden, and West Sweden Tourism Board to encourage people to buy a Volvo through their Overseas Delivery Program and spend time discovering West Sweden as a tourist destination.

TIO developed the creative concept, designed and coded the site as well as launching a social media and influencer marketing campaign driving traffic to the site.