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logo mockup Electronifie_Brand_Guidelines Screen Shot 2014-01-31 at 3.42.55 PM Screen Shot 2014-01-31 at 3.42.43 PM Screen Shot 2014-01-31 at 3.32.31 PM electronifieiphone

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electronifie

electronifie is developing a revolutionary trading platform designed to enhance the liquidity available to buy-side corporate bond traders. The company asked TIO to create a full brand identity that reflects the networked nature of their solution as well as it being an electronic trading platform.

We created a brand identity around the concept of ‘electric green’ electrons swirling around a single point, symbolizing the interconnectedness and trading speed that electronifie delivers to its users. TIO also designed and developed the company’s website, promotional collateral as well as designed the application user interface.