Founded in 1979, Seagate is the leading provider of digital storage devices.
TIO was selected to produce an advertising campaign for Seagate’s laptop and desktop internal hard drives targeting their Asia Pacific and Japan markets. In this highly commoditized market, it was imperative to create an identity to accompany the product, instead of plainly highlighting its benefits. Using smart copy, strong typography and expressive photography, TIO was able to express the emotional connection between the consumer and the product while also conveying the products’ practicality.
This advertising campaign included print, point of sale, online and display media, all of which were used across the Southeast Asian channels.